
Accidental agency
After graduating from FIT, Amanda began her career in beauty marketing at Birchbox and later at Sunday Riley. In 2020, a freelance pitch deck for a Sephora launch turned into a breakout success, and sparked the beginning of PTRN.
What started as a side project quickly evolved into a full-service agency rooted in pattern recognition, helping beauty brands scale through strategic storytelling, creative execution, and data-backed insight.